Standing out in today's crowded and competitive cardiovascular marketplace is crucial. MedAxiom Creative Services delivers cardiovascular-focused marketing strategy, brand identity, multimedia production, digital innovation and more. We work closely with cardiovascular programs and industry companies to truly understand your unique objectives and design a plan that tugs at the heartstrings (pun intended) of your target audience.
By Cardiology, For Cardiology
Healthcare organizations are faced with bureaucracy and internal silos, competing priorities, limited marketing and creative expertise, budget constraints, and legal requirements that limit creativity and diminish impact. MedAxiom developed Creative Services to meet our community's need for cardiovascular-specific strategies and solutions.
The MedAxiom Creative Services team provides professional services that produce visually captivating and engaging content and communication strategies tailor-made for your audience. Most importantly, our creative experts bring decades of cardiovascular-specific experience to your project - we know the industry intimately and speak the language of cardiovascular care.
What are our services?
Marketing strategy
We develop integrated marketing and communications strategies that ensure you’re reaching the right audience with the right message through the right channel. Success metrics are identified to maximize budget and impact.
Services Include:
- Market and competitor analysis: audit of challenges and opportunities
- Demographic targeting: audience profiles, customer journey
- Communications planning: message mapping and channel development
- Publications and content marketing: copy writing and publication development
Brand identity
Whether you have an established brand or are launching a new offering, we help propel your business in the market through branding and graphic design. Our cardiovascular-focused graphic designers and art directors create a strong brand identity that resonates with your target audience and sets you apart in the market.
Services include:
- Brand development: brand look/feel, logo design, mission/vision/values, core messaging and tone of voice
- Marketing collateral: print and digital promotional materials
- Brand guidelines: roadmap for consistent and effective brand application
- Visual communications: infographics, data visualization, pitch decks and presentations
Multimedia Production
Our multimedia production services combine various media forms, including video, audio, images, animations and text, to tell your story, educate your audience and spark action. It's a way of engaging your audience using different sensory channels simultaneously for a rich and immersive experience that turns insight into action.
Services include:
- Video production: success stories, campaign videos, animated “explainer” videos and more
- Event production: live, virtual and hybrid
- Data storytelling: presentations and interactive Tableau stories
- Podcast strategy: customized plan for engaging listeners
Digital Innovation
We help your organization navigate the rapidly evolving digital landscape and emerging technologies. Our team takes a data-driven approach to ensure you are delivering personalized, targeted and timely messages across your digital platforms.
Services include:
- Digital channel audit: assess the performance, effectiveness and alignment of digital channels
- Marketing automation and technology: email marketing automation, customer relationship management integration, campaign management
- Digital marketing strategy: website, email, social media
- Analytics and reporting: data-driven insights, performance tracking, communicating outcomes
“Cardiovascular programs are operating in increasingly competitive and complex environments. Creative solutions are required to break through in the market. MedAxiom Creative Services delivered a cardiovascular-centric marketing strategy that strengthened our current efforts and provided innovative opportunities to drive program growth. Through our collaboration we have been able to effectively carve-out a distinct brand identity in the markets we serve and now have scalable objectives and KPIs that we can use as the organization continues to grow.”
– Rod Roeser, CEO, Heart and Vascular Care
“MedAxiom provides more than development and delivery of creative services. They worked with us to deep dive into our educational strategy and often provided insight we simply did not have. They are more than a service; they are trusted partners in our evolution of providing knowledge and information to healthcare professionals.”
– Sheila Weston, Edwards Lifesciences