CV TRANSFORUM FALL'24 CONFERENCE COVERAGE

On this MedAxiom HeartTalk, host Melanie Lawson, MS, is joined by Carol Ann Tolbert, practice administrator at Aurora Denver Cardiology Associates HealthONE, and Kevin Hoffman, founder and CEO of Vector Remote Care, to discuss advancements and opportunities since the 2023 Heart Rhythm Society Consensus Statement. Together, they examine the challenges facing today’s cardiac device clinics—from managing extensive data and addressing staffing needs to implementing effective remote monitoring practices—and explore how technological innovations are shaping the future of cardiac care to deliver better patient outcomes.

Change is simplification, and simplification is change. On this MedAxiom HeartTalk, host Melanie Lawson, MS, and Jaime Murillo, MD, FACC, FASE, senior vice president and chief medical officer of Medical Affairs at UnitedHealth Group, discuss modern strategies for programs to streamline cardiovascular care delivery through a few main pillars of simplification.

In today's dynamic healthcare landscape, effective marketing strategies play a crucial role in influencing patient choices. Melanie Lawson, MS, host of MedAxiom HeartTalk, is joined by Kim Kaylor, senior vice president of Marketing and Communications at MedAxiom, and Cheyanne Reyome, marketing manager at Zywie, to delve into the complexities of healthcare marketing. They explore the importance of reaching the right patients through targeted, multi-platform messaging and share best practices for crafting impactful marketing strategies that help organizations thrive in a competitive landscape.

Delivering cardiovascular care in rural America comes with unique challenges, including limited access to cardiologists, transportation difficulties and geographic barriers. On this MedAxiom HeartTalk, host Melanie Lawson, MS sits down with guests Jenny Kennedy, MSN, RN, CHFN, NEA-BC, vice president of Care Transformation Services at MedAxiom; Frank Briggs, PharmD, MBA, vice president of Heart and Vascular Institute at WVU Medicine; and George Sokos, DO, FACC, professor and chair of the Department of Cardiology at WVU Medicine. They dive into these obstacles and discuss actionable solutions to help rural healthcare organizations provide better care to patients.

Navigating the legal considerations of physician-owned ambulatory surgery centers (ASCs) can be challenging. On this episode of MedAxiom HeartTalk, host Melanie Lawson, MS, sits down with Jim Daniel, JD, MBA, partner at Hancock, Daniel, & Johnson, P.C., specializing in healthcare business and regulated transactions, and Joel Sauer, MBA, executive vice president of Consulting at MedAxiom. They discuss why they have never seen a successful venture within the Safe Harbor Law and explore different viable options.

Cybersecurity attacks in the healthcare industry are on the rise. On this MedAxiom HeartTalk, host Melanie Lawson, MS, sits down with Andy Tomaszewski, director of Strategic Consulting at Google. They discuss the critical questions your organization should be asking and examine proactive measures you can take to enhance your risk posture.

On this MedAxiom HeartTalk, host Melanie Lawson, MS, and Kristi Artz, MD, FACLM, CCMS, certified lifestyle medicine specialist and medical director at Corewell Health Lifestyle Medicine, explore the transformative potential of virtual care in cardiovascular health. Discover how patient-centered approaches, hybrid care models and team-based strategies are reshaping care delivery and empowering patients to take charge of their health.

On this MedAxiom HeartTalk, host Melanie Lawson, MS, unpacks the complexities of the 2026 cardiovascular surgery bundled payment model with MedAxiom guests Nicole Knight, LPN, CPC, CCS-P, executive vice president of Revenue Cycle Solutions and Care Transformation Services, and Ginger Biesbrock, DSc, PA-C, FACC, executive vice president of Care Transformation Services. They examine critical components of CABG care that enhance patient outcomes and analyze how financial penalties and incentives influence care delivery.

Collaborative and innovative solutions can address today’s unique set of healthcare challenges. On this episode of MedAxiom HeartTalk, host Melanie Lawson, MS, talks with Charles Bruxelle, MS, MBA, vice president and general manager of Cardiology Care Pathways at GE HealthCare. He highlights key advances in cardiac technology and shares how artificial intelligence plays a key role in managing healthcare data, enhancing patient care, and improving early diagnosis.